For a Dubai-based fintech startup, we were approached to develop a brand design and landing page.
Vectis AI is a professional supplier of algorithms which helps (alternative) investment funds to trade with a low risk and high turnover.
Vectis AI is a company that targets professional investment funds that are looking for the latest ways to grow the assets they manage. The target audience does not need to be introduced to the phenomenon of AI so they do not need to be convinced of it. We developed a design that communicates professionalism to the (potential) clients.
We defined the brand strategy and positioning, created the design for and helped with the copywriting of the landing page, then developed it as well.
The name of the company refers to the leverage used by many traders. This leverage principle is depicted in combination with the letter v and at the same time refers to a tick mark. In this way, a clear and recognizable image is created.