Portfolio
Sellavie — antique furniture as narrative brand
Brand establishment for a Noord-Brabant antique dealer where objects needed a story stronger than inventory.
Brand identity - 2019
The decision
Antique retail can look generic. The choice was to treat story as the product layer around furniture.
What we clarified
Identity and framing helped the shop present authenticity without nostalgia kitsch.
Why it matters now
Niche retail and experience brands still convert through clear position: what makes the object worth choosing.
Visuals
Work in view.
